Sunday, May 3, 2015
First impressions (free write)
A couple of months ago I was at a professional networking event for small business owners with a client. We were making the rounds introducing ourselves to people and everyone seemed to be so be launching some tech company or travel agency. Anyways they all sounded alike and to be honest they were boring me to death. I'm sure that their product was great and innovative but they were so boring when describing it that they completely lost me. Fortunately, I met this really nice lady there that rescued me from all of this boredom. When I asked her what her company did she told me in the most enthusiastic tone ever, "I take people dancing!" I was immediately hooked, I had to know more. She went on to describe her company in the most lively and fun way possible, In essence she runs a travel agency that integrates dance classes to their program. So say for example you always wanted to learn how to Samba, she will book you a trip to Brazil (the birth place of Samba) and schedule you a Samba lesson with a local dance studio. This way you get to visit Brazil, see the sights, and learn how to dance. Moral of the story is she could have just told me she ran a travel agency but instead she gave me an unforgettable experience and taught me a lesson about making good first impressions.
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